Government of Alberta Press Release
For the first time in more than 40 years, Alberta is refreshing its licence plate with a Strong and Free motto, and the final look will be decided by Albertans.
From Oct. 15 until Nov. 5, Albertans can take part in a tournament-style online vote for a new provincial licence plate design that proudly reflects who we are every time we hit the road.
The new licence plate will be available in late 2026 and will be based on a “Strong and Free” theme, echoing the Latin motto of our province and reflecting Alberta’s bold identity, economic strength and deep-rooted provincial pride.
The motto’s inclusion on the licence plates will also serve as a nod to Canada’s national anthem and Alberta’s position as a strong and sovereign province within a united Canada.
“From our wide-open landscapes to our entrepreneurial spirit, Alberta has so much to be proud of, and our new licence plate will reflect that pride. For the first time in four decades, Albertans will choose how we tell that story. I look forward to seeing which design is selected to show the world that this is the land of the strong and free.” Premier Danielle Smith
With options that include famous Alberta landmarks such as the Three Sisters Mountains, and long-standing symbols of our province’s core industries including agriculture and energy production, the potential plates each contain symbols of Alberta’s beauty, history and spirit.
In the first phase of voting, Albertans can vote for their favourite of eight unique concepts that incorporate Alberta’s unique landscape and history. Following the first phase, four designs will advance to the next round of voting where the top two will be selected, and subsequently, there will be a final vote for the winning plate concept. The winning new licence plate will be announced during the fall session of the legislature.
“Alberta is strong and free, and Albertans will have the opportunity to choose a new licence plate that captures that spirit. The new licence plate will be a fresh design that every Albertan will be proud to show off, whether they’re driving to work, heading to the lake or exploring North America.” Dale Nally, Minister of Service Alberta and Red Tape Reduction
If an Albertan wants to replace their current plate for the new licence plate once it is released, they can voluntarily pay a $28 fee. Alternatively, Albertans could obtain a new plate on their vehicle registration renewal date at no additional cost.
Motorists may also continue using the previous licence plate once the new licence plate is brought onboard, provided it is still in good condition.
Quick Facts
- Alberta’s current licence plate was designed in 1984.
- In 2021, Alberta began a transition from painted to reflective plates with the same design.
- The new designs each incorporate reflective technology to improve readability for law enforcement and automated systems in low-light conditions, and also meet international standards for visibility, legibility and counterfeit resistance.
Author: PressRelease
